Passport GMID name & content change

On Wednesday, February 15, OC Library will migrate from Passport GMID to Passport Reference & Markets. Passport Reference & Markets provides consumer market performance trends and drivers at the industry level. The interface will remain the same, but users will notice some content changes.

Reference & Market’s level of content  is similar to Passport GMID, however sector level data and information will be embedded in industry market reports and individual sector level reports will no longer be available. For example, if you are researching beer (a sector of alcoholic drinks) in Canada, navigate to the Alcoholic Drinks in Canada industry report.

Reference & Markets will include increased industry coverage from  52 to 80 countries and additional country analysis, such as Business Environment, Country Pulse, and Future Demographics Reports. As before, country and consumer statistics will be available, including demographic and macro-economic statistics for 205 countries.

Reference & Markets remains one of OC Library’s top resources for international markets and fast-moving consumer goods research.

Questions? Just ask! Contact BUAD Liaison Librarian, Leanna Jantzi.

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