New Books for the (end of) Reading Week

Just in time for (the end) of mid-semester break… some new books at the Library, for your reading pleasure:

In the plex : how Google thinks, works, and shapes our lives / Steven Levy

“Steven Levy’s new account [of Google], In the Plex, is the most authoritative to date and in many ways the most entertaining.”

—James Gleick, The New York Review of Books

Your brain and business : the neuroscience of great leaders / Srinivasan S. Pillay

Insanely simple : the obsession that drives Apple’s success

Digital wars : Apple, Google, Microsoft and the battle for the Internet / Charles Arthur

Ethical chic : the inside story of the companies we think we love / Fran Hawthorne

The hour between dog and wolf : risk-taking, gut feelings and the biology of boom and bust / John Coates

A successful Wall Street trader turned Cambridge neuroscientist reveals the biology of financial boom and bust, showing how risk-taking transforms our body chemistry, driving us to extremes of euphoria or stressed-out depression. — book description

Soap, sex, and cigarettes : a cultural history of American advertising / Juliann Sivulka

Locavesting: the revolution in local investing and how to profit from it / Amy Cortese

The Facebook effect : the inside story of the company that is connecting the world / David Kirkpatrick

“Kirkpatrick gives the reader a detailed understanding of how the company grew from a 2004 Harvard dorm-room project into the world’s second-most-visited site after Google.”

–Michiko Kakutani, The New York Times

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