Tagged: BUAD116

Company Views: a new way to research

You may have noticed some changes in Business Source Complete (BSC) and it’s a great way to pinpoint your research. There’s a new addition to the interface – just look in the top menu bar for “Company Information.”

Company Information will lead you to a new component of BSC called Company Views,  which provides “detailed company information for more than 1.1 million of the world’s largest public and private companies” (EBSCO). Company Views are searchable by company name, parent company name, ticker symbol, or keyword. Additionally, Company Views provides a Content in Context feature that allows you to refine your search to related information and publications including industry profiles, SWOT analyses, articles, market research reports and more.

Please note: Currently company profiles are not immediately appearing in Company Views. The database providor is working on a fix and we’ll keep you posted. In the meantime, be sure to still look for company profiles. One of the quickest ways is to select the ‘More’ tab in the top menu bar and select Company Profiles.

For more information on company research, visit the OC Library’s Company Research guide.

LibGuides

The library guides for BUAD 116, 123, 206, 293, and 370 have all been updated. In some cases, only small changes, in others, new resources have been added. Check them out!

BUAD 116 Guide

The BUAD 116 Marketing library guide has been updated. Use the guide to explore the library’s secondary market research resources.