If you are working on a business plan or media plan, one thing you might be looking for is advertising rates. Rather than looking for individual rates for various media outlets, try Canadian Advertising Rates & Data (CARD)– the library subscribes to this resource which provides in-depth media listings, rates and circulation information all in one place!
Access CARD here. You can search for individual media outlets or a specific city in the search box, or start by clicking on the type of media outlet you are looking for to access a list of magazines, for example, that are published in Canada, and then use the limits on the left side of the page to refine your search. Not every media outlet has rate information in CARD, however many do. You can find advertising information for local and national newspapers, radio and TV stations, as well as other types of media such as transit and billboard advertising.
Another great source for advertising is the Media Digest, which is published by the Canadian Media Directors Council. The Media Digest provides information about Canada’s media marketplace, so it is a great tool to use in conjunction with CARD. Find out demographic information about Canadians and media, such as who is watching TV when, what media sources Canadians are using to watch videos online, what types of media are growing or stagnant, what percentage of Canadians read a newspaper every day, and also information on media regulations and Canadian media ownership.
The library’s Entrepreneurship guide has links to these sources as well as The Media Handbook, a book which breaks down the media planning process, if you are interested in learning more about media planning.
In case you hadn’t noticed, Passport GMID underwent a “refresh” in October… the database maintains all the same functionality, with a cleaner, less cluttered look, as well as more prominent breaking news and industry updates.
Use Passport’s more user-friendly search to find in-depth market research reports on fast-moving consumer goods, industries, countries, and companies– and be sure to check out the current trial for information on Canada’s Industrial sector and a preview of the new Passport Cities, which profiles 850 cities, available for a limited period – look under Coming Soon.
Passport GMID: http://cufts2.lib.sfu.ca/CRDB/BKOC/resource/11125
OC Library has just published a new Data & Statistics guide that will help you conduct statistical research. While the guide is multi-disciplinary, there are many topics of special interest to business researchers, including:
- Economics & Trade;
- and more.
Due to maintenance and upgrading, the Global Market Information Database will be unavailable the weekend of April 16th and 17th. The system should be up and running again on Monday, April 18th.
Still want to do some market research? Business Source Complete is a good alternative to GMID and contains market research reports and more.
A new interface will be introduced when GMID is available on the 18th. The database will also be adopting a universal brand name of Passport GMID. Stay tuned for details.
Wondering what GMID is? Read more on the OC Library blog.
If you have any questions, please don’t hesitate to contact the BUAD liaison librarian.
Trial access to Global Market Information Database (Full GMID) is now available to the Okanagan College community.
Global Market Information Database (Full GMID) from Euromonitor International is global in scope and provides business-related statistics, market research reports, and more. Coverage includes information on 205 countries, their consumers, and markets, with extended data for 52 countries. Use GMID to identify and compare statistics, for demographic, market, consumer, industry, and company research, and to identify information such as market size, brand share, consumer profiles, and more. The system includes over 15,000 comments, articles and reports which are updated daily, monthly, quarterly and annually. Over 7 million statistics are also included, which are updated annually with historic data going back as far as 1977 and forecasted out to 2020.
The Vancouver Sun has a growing list of online databases that can be useful to your business research. Check out all the databases at the Sun’s Data Central. Of particular interest to BUAD students and faculty are the Top 100 Companies and the Public and Private Sector salary databases.