Have you heard of “braggies”??
I came across the term in a report on global travel trends. Apparently hotel chains are rewarding guests who share their “braggies” on social media– “braggies” are usually pictures taken from a hotel window to show off the views, or pictures of the room and amenities, which are shared within minutes of checking in. Some hotel chains are rewarding “braggie” posters with room upgrades or mini-bar credits.
A riff on the selfie, braggies are being used as promotional tools for hotels. This got me thinking about what other trends are going on in the industry? Are Airbnb and other peer-to-peer accommodation sites having an effect on the industry? What about the industry in the Okanagan, or Kelowna? Here is a brief breakdown on how you might start researching the industry, with both library resources and free online resources.
As I would start any type of research, my usual thoughts go to: who would gather information on this topic, and who would publish it? You could start with a search online, but spending a few minutes thinking about and researching associations or research groups who deal directly with an industry can save you time. Instead of weeding through pages of irrelevant information, try going right to ‘those in the know’.
In terms of library resources, my thoughts go to our subscription database, Passport. Passport contains industry and company reports and statistics about consumer products such as drinks (alcoholic, soft, hot), appliances, beauty products, pet care, and also services such as finance, foodservice, and travel and tourism. I know they have trend reports on the travel industry, as well as information about the travel industry in Canada and other countries. The first thing I see when I click on the Travel and Tourism link is an article called “Millennials – A New Breed of Travelers”. Interesting– this post provides more details on the impact of millennials (those born between 1981 and 1990) on the travel industry, including information on social media and the importance of being connected (bringing us back to that “braggie” trend). I haven’t even got to the in-depth industry reports and I’ve already spied on the first page a videocast on the travel sharing economy (Airbnb, Uber) and an infographic on consumer spending increases on hotel bookings due to online booking systems. More traditional reports include Travel Accommodation in Canada, World Travel Market Trends Report (which has information on trends such as “braggies” and “poshtels”), and reports on Airbnb and various global hotel chains.
Other databases like Business Source Complete and ABI/Inform will have reports on the hotel industry written by market research firms, as well as articles in trade publications discussing trends and current events from those who work in the industry. It’s good to get views from inside and outside the industry for a more rounded look. For example in Business Sources Complete I can find reports by searching for: hotel industry, and then limiting to industry reports:
I would also try a search for hotel trends, or travel trends, and limit to trade publications and magazines, to see what those in the industry are talking about, on a global or local scale.
So those are a few examples of what library databases can help find… what about free resources online?
I would check out industry associations for more information, as they are likely to distribute information for their members, and often have reports available on their websites. For example, the BC Hotel Association has some statistics on international visitors to BC, as well as links to recent news on the industry (I see an article on “Li-Fi”, smart coffee makers, and other new tech trends in the industry), and their own online magazine with trends affecting BC hotels (with articles like: “Targeting Business Travellers”).
Other industry associations:
Destination BC (great reports on tourism in BC by region, market, activity, and travel motivations)
And check out the library research guide for Tourism, which has more information on finding stats and resources related to travel and tourism. The Data & Statistics tab has links to various BC and Canadian Government sources for finding information on tourism, such as room revenue statistics for BC and tourism indicators.
Now I want to go check into a poshtel, connect to the Li-Fi, and post a braggie…
We have recently re-subscribed to the Conference Board of Canada e-library. If you are not familiar with CBoC, you might want to take a look at some of their resources if you are interested in education, economic trends, human resources, risk management and trade policy in Canada. The Conference Board is a not-for-profit applied research organization. They publish research on the previous topics mentioned, as well as industry trends, travel and tourism, socioeconomic indicators and taxation.
Recent publications include:
Sustainability Matters 2014: How Sustainability Can Enhance Corporate Reputation
Learning and Development Outlook 2014: Strong Learning Organizations, Strong Leadership
Overcoming Barriers to Leadership for Young Women
Cultivating Opportunities: Canada’s Growing Appetite for Local Food
The Conference Board of Canada is a great place to look for information on the federal budget. You may often find newspaper sources referring to Conference Board reports– come take a look in their e-library to find access and download reports.
Company, industry, product, and market information is now even more easy to find in Business Source Complete.
OC Library has transitioned Business Source Complete’s search interface to the Business Searching Interface (BSI). BSI “provides business researchers with the highly refined tools they need, in order to conduct sophisticated searches for the business content that they require.”
Now, you can more quickly identify what source types you want and can browse company and country profiles, market research reports, business videos and more with just a few clicks.
As an added feature, BSI will also search the additional collections of Hospitality & Tourism Complete, Regional Business News, and, AP NewsMonitor Collection.
Here’s a quick video on how to use BSI’s basic search.
Let us know if you have any questions or feedback.
Start your research with a search tool designed specifically for business researchers, brought to you by OC Library’s search engine, OCtopus.
The OCtopus business resources search box targets business-specific electronic resources, including Business Source Complete, Hospitality & Tourism Complete, Science Direct, and more, as well as OC Library’s catalogue.
The business search box can be found on the front page of all business subject and course guides.
What is OCtopus? OCtopus provides a single search box that allows users to simultaneously search for books, audio-visual materials, journal articles, journals, and other resources contained in many of the Library’s databases. Results are returned in a single, relevency ranked list of resources. OCtopus is also known as Ebsco Discovery Service (EDS).
Visit Library Search Engine:FAQs for more information.
OC Library has just published a new Data & Statistics guide that will help you conduct statistical research. While the guide is multi-disciplinary, there are many topics of special interest to business researchers, including:
- Economics & Trade;
- and more.
On Wednesday, February 15, OC Library will migrate from Passport GMID to Passport Reference & Markets. Passport Reference & Markets provides consumer market performance trends and drivers at the industry level. The interface will remain the same, but users will notice some content changes.
Reference & Market’s level of content is similar to Passport GMID, however sector level data and information will be embedded in industry market reports and individual sector level reports will no longer be available. For example, if you are researching beer (a sector of alcoholic drinks) in Canada, navigate to the Alcoholic Drinks in Canada industry report.
Reference & Markets will include increased industry coverage from 52 to 80 countries and additional country analysis, such as Business Environment, Country Pulse, and Future Demographics Reports. As before, country and consumer statistics will be available, including demographic and macro-economic statistics for 205 countries.
Reference & Markets remains one of OC Library’s top resources for international markets and fast-moving consumer goods research.
Questions? Just ask! Contact BUAD Liaison Librarian, Leanna Jantzi.
Statistics Canada has announced the release of the 2012 version of the North American Industry Classification System (NAICS) Canada.
NAICS 2012 information is now included in OC Library’s Industry Research Guide. The guide will retain NAICS 2007 information, as there will likely be a transitional period.
“The North American Classification System (NAICS) is a system for classifying production units by type of economic activity. It was developed by the statistical agencies of Canada, Mexico and the United States in order to facilitate the collection, tabulation, analysis and dissemination of industry statistics and allow three-country uniformity and comparability of such data. NAICS is also widely used by government agencies, trade associations, public and private sector businesses and various other organizations.” – Statistics Canada.