Tagged: market research

Local Company Annual Reports

OC Library has reorganized its collection of local company annual reports.

OC Library collects print copies of select local companies’ annual reports. Generally, the Library collects available print reports of companies founded and currently operating in the college region. The Library also collects available print annual reports of local financial institutions.

Library users can now search for the location and availability of print reports in the library catalogue by company name (example: Sun-Rype). Online versions of public Canadian company annual reports are available via SEDAR.

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New database: GMID

Okanagan College Library is pleased to announce a new database subscription. Euromonitor’s Global Market Information Database (GMID) is now available.

GMID is a market research database with a focus on consumer products. Use GMID to identify and compare statistics, for demographic, market, consumer, industry, and company research, and to identify information such as market size, brand share, consumer profiles, and more.

Along with the introduction of this new database, it should be noted that the Library has not continued its subscription to First Research. First Research industry reports can be found in the database ABI/Inform.

The library has also decided to discontinue its subscription to RDS Tablebase. Current resources to find business and demographic related statistics include GMID, Business Source Complete, CANSIM, E-Stat and international organizations such as the United Nations Statistics Division’s UNData.

The library is currently working on a comprehensive guide to Data and Statistics Resources that will help you find the information you need.

Questions? Don’t hesitate to contact the library.

New industry research

There’s some new industry research available from the Conference Board of Canada, including:

  • Canada’s Motor Vehicle Manufacturing Industry: Autumn 2010
  • Canada’s Motor Vehicle Manufacturing Industry: Industrial Outlook Autumn 2010
  • Canada’s Computer Systems Design Industry: Industrial Outlook Autumn 2010
  • Canada’s Wood Products Industry: Industrial Outlook Autumn 2010

To access these reports and others, connect to the OC Library’s subscription to the  Conference Board of Canada eLibrary and search by title/keyword (example: Motor Vehicle Manufacturing Industry)

Rogers in trouble with competition bureau

Canadian telecommunication’s giant Rogers has run afoul of the federal Competition Bureau. Read Ian Marlow’s full story in the Globe and Mail.

The federal Competition Bureau is seeking to impose a $10-million penalty on Rogers Communications Inc. (RCI.B-T37.220.120.32%) for “misleading advertising” that criticized the wireless networks of new competitors such as Wind Mobile. – Globe and Mail

Trial: Global Market Information Database

Trial access to Global Market Information Database (Full GMID) is now available to the Okanagan College community.

Global Market Information Database (Full GMID) from Euromonitor International is global in scope and provides business-related statistics, market research reports, and more. Coverage includes information on 205 countries, their consumers, and markets, with extended data for 52 countries.  Use GMID to identify and compare statistics, for demographic, market, consumer, industry, and company research, and to identify information such as market size, brand share, consumer profiles, and more. The system includes over 15,000 comments, articles and reports which are updated daily, monthly, quarterly and annually. Over 7 million statistics are also included, which are updated annually with historic data going back as far as 1977 and forecasted out to 2020.

We encourage you to take a look, take it for a test run, and give us feedback! Visit the trial databases page on the Library website for more information.

Consumer Research guide

For anyone conducting research on consumer behaviour and market segementation, OC Library has a new subject guide that can kick-start your research. Visit the Consumer Research guide to learn about some databases and statistical resources that can help you build a profile of your target consumer.
This guide can be used for the BUAD 345 Consumer Behaviour course, or anyother market research course.

New BUAD library guide

A new BUAD library guide is now available. This guide provides general subject information on books, articles, databases, statistics and more. It can be used as a starting point for any business research or in conjunction with BUAD course guides.