Tagged: research

Resource Spotlight: The Conference Board of Canada

Do you know that the library subscribes to the Conference Board of Canada’s e-library? That means we have access to a huge number of research reports and economic studies on subjects like risk management, taxation, socio-economic performance, governance, human resources management, organizational excellence, and Canadian and provincial economic trends. You’ll often find CBoC reports being referred to in the media… their e-library is where you can find the full report!


A sampling of recent reports and studies include:

  • Employee Engagement: Leveraging the Science to Inspire Great Performance / The Conference Board of Canada, 142 pages, July 13, 2016 Report by Todd Armstrong, Ruth Wright
  • The Conference Board Human Capital in Review™: Voices from Asia / The Conference Board, Inc., 15 pages, July 13, 2016
  • 25 Truths about Corporate Communications / The Conference Board, Inc., 18 pages, July 7, 2016
  • Addressing Employee Absences: A Look at Absence Management in Canadian Organizations / The Conference Board of Canada, 38 pages, June 28, 2016
    Briefing by Nicole Stewart
  • The Seven Pillars of Sustainability Leadership / The Conference Board, Inc., 82 pages, June 16, 2016
  • Improving Access to Canadian Health Care: The Role of Tax Policies / The Conference Board of Canada, 78 pages, May 26, 2016 Report by Greg Sutherland, Thy Dinh, Alexandru Dobrescu
  • Strengthening Symbiosis: International Business and Innovation / The Conference Board of Canada, 61 pages, May 12, 2016 Report by Michael Grant
  • DNA of Engagement: How Organizations Build and Sustain Highly Engaging Leaders / The Conference Board, Inc., 111 pages, March 21, 2016

Access the full e-library here: Conference Board of Canada e-Library


Search, or browse by topic: Economic Trends, Organizational Performance, Public Policy

Industry research: Hotel industry

Have you heard of “braggies”??

I came across the term in a report on global travel trends. Apparently hotel chains are rewarding guests who share their “braggies” on social media– “braggies” are usually pictures taken from a hotel window to show off the views, or pictures of the room and amenities, which are shared within minutes of checking in. Some hotel chains are rewarding “braggie” posters with room upgrades or mini-bar credits.

A riff on the selfie, braggies are being used as promotional tools for hotels. This got me thinking about what other trends are going on in the industry? Are Airbnb and other peer-to-peer accommodation sites having an effect on the industry? What about the industry in the Okanagan, or Kelowna? Here is a brief breakdown on how you might start researching the industry, with both library resources and free online resources.

As I would start any type of research, my usual thoughts go to: who would gather information on this topic, and who would publish it? You could start with a search online, but spending a few minutes thinking about and researching associations or research groups who deal directly with an industry can save you time. Instead of weeding through pages of irrelevant information, try going right to ‘those in the know’.

In terms of library resources, my thoughts go to our subscription database, Passport. Passport contains industry and company reports and statistics about consumer products such as drinks (alcoholic, soft, hot), appliances, beauty products, pet care, and also services such as finance, foodservice, and travel and tourism. I know they have trend reports on the travel industry, as well as information about the travel industry in Canada and other countries. The first thing I see when I click on the Travel and Tourism link is an article called “Millennials – A New Breed of Travelers”. Interesting– this post provides more details on the impact of millennials (those born between 1981 and 1990) on the travel industry, including information on social media and the importance of being connected (bringing us back to that “braggie” trend). I haven’t even got to the in-depth industry reports and I’ve already spied on the first page a videocast on the travel sharing economy (Airbnb, Uber) and an infographic on consumer spending increases on hotel bookings due to online booking systems. More traditional reports include Travel Accommodation in Canada, World Travel Market Trends Report (which has information on trends such as “braggies” and “poshtels”), and reports on Airbnb and various global hotel chains.

Other databases like Business Source Complete and ABI/Inform will have reports on the hotel industry written by market research firms, as well as articles in trade publications discussing trends and current events from those who work in the industry. It’s good to get views from inside and outside the industry for a more rounded look. For example in Business Sources Complete I can find reports by searching for: hotel industry, and then limiting to industry reports:

Marketline. (2014). Global Hotels, Resorts & Cruise Lines: Industry Profile. Retrieved from http://marketline.com

Marketline. (2014). Hotels & Motels Industry Profile: Canada. Retrieved from http://marketline.com

I would also try a search for hotel trends, or travel trends, and limit to trade publications and magazines, to see what those in the industry are talking about, on a global or local scale.

So those are a few examples of what library databases can help find… what about free resources online?

I would check out industry associations for more information, as they are likely to distribute information for their members, and often have reports available on their websites. For example, the BC Hotel Association has some statistics on international visitors to BC, as well as links to recent news on the industry (I see an article on “Li-Fi”, smart coffee makers, and other new tech trends in the industry), and their own online magazine with trends affecting BC hotels (with articles like: “Targeting Business Travellers”).

Other industry associations:

Hotel Association of Canada

American Hotel and Lodging Association

Destination BC (great reports on tourism in BC by region, market, activity, and travel motivations)


And check out the library research guide for Tourism, which has more information on finding stats and resources related to travel and tourism. The Data & Statistics tab has links to various BC and Canadian Government sources for finding information on tourism, such as room revenue statistics for BC and tourism indicators.

Now I want to go check into a poshtel, connect to the Li-Fi, and post a braggie…

Advertising Rates

If you are working on a business plan or media plan, one thing you might be looking for is advertising rates. Rather than looking for individual rates for various media outlets, try Canadian Advertising Rates & Data (CARD)– the library subscribes to this resource which provides in-depth media listings, rates and circulation information all in one place!

Access CARD here. You can search for individual media outlets or a specific city in the search box, or start by clicking on the type of media outlet you are looking for to access a list of magazines, for example, that are published in Canada, and then use the limits on the left side of the page to refine your search. Not every media outlet has rate information in CARD, however many do. You can find advertising information for local and national newspapers, radio and TV stations, as well as other types of media such as transit and billboard advertising.

Another great source for advertising is the Media Digest, which is published by the Canadian Media Directors Council. The Media Digest provides information about Canada’s media marketplace, so it is a great tool to use in conjunction with CARD. Find out demographic information about Canadians and media, such as who is watching TV when, what media sources Canadians are using to watch videos online, what types of media are growing or stagnant, what percentage of Canadians read a newspaper every day, and also information on media regulations and Canadian media ownership.

The library’s Entrepreneurship guide has links to these sources as well as The Media Handbook, a book which breaks down the media planning process, if you are interested in learning more about media planning.

Good luck!

Resource Spotlight: Conference Board of Canada

We have recently re-subscribed to the Conference Board of Canada e-library. If you are not familiar with CBoC, you might want to take a look at some of their resources if you are interested in education, economic trends, human resources, risk management and trade policy in Canada. The Conference Board is a not-for-profit applied research organization. They publish research on the previous topics mentioned, as well as industry trends, travel and tourism, socioeconomic indicators and taxation.

Recent publications include:

Sustainability Matters 2014: How Sustainability Can Enhance Corporate Reputation

Learning and Development Outlook 2014: Strong Learning Organizations, Strong Leadership

Overcoming Barriers to Leadership for Young Women

Cultivating Opportunities: Canada’s Growing Appetite for Local Food

The Conference Board of Canada is a great place to look for information on the federal budget. You may often find newspaper sources referring to Conference Board reports– come take a look in their e-library to find access and download reports.

Looking for statistics about specific cities? Two new resources to try out!

Update: These trials are now over.

The library currently has two new trials for resources that might be of use to business students. The first is Major Canadian Cities. This database contains statistical information about 50 major cities across Canada. If you are looking for information on demographics, housing, labour, ethnicity, immigration, income or transportation, this tool is worth checking out! You can compare different cities as well as download profiles for each of the 50 cities. Profiles include cultural and historical information in addition to statistics compiled from Statistics Canada sources.

We also have trial access for two new parts of Passport GMID. Currently our subscription to Passport GMID comprises a treasure trove of data and reports on fast moving consumer goods, as well as country and consumer information. If you have yet to use Passport, it’s great for finding information on how much beer or wine Canadians consume, for example, or reports on specific companies and industries. For the next few weeks, we will have access to Passport: Cities and Passport: Surveys.

Passport: Cities includes socio-economic information on 850 cities worldwide. Tier 1 cities include information such as GDP, employment, population, number of business establishments, household income, tourism and more. Tier 2 cities have information on population and household income. Canadian cities include Toronto, Montreal and Vancouver in the tier 1 category, and Ottawa – Gatineau, Calgary, Edmonton, Quebec, Hamilton, Winnipeg, London, Kitchener, Victoria, Buffalo-Saint Catharines, Halifax in the tier 2 category.

Passport: Survey includes information about consumers in specific countries. Alas, Canada is not included, however the US and Australia are, along with select countries in Europe, Latin America, Asia Pacific. Topics include how consumers feel about healthy living, green influences, technology and spending, among many others.

Access Passport GMID here. Survey is accessible in the black navigation bar near the top of the page, and Cities is available by hovering over Countries & Consumers in the black navigation bar.

Questions? Comments? Let me know!

Assignment help!

It is almost Halloween, which means it is almost November, which means that the end of term is looming scarily around the corner…. *screams!*

You might (should!) be starting to think about end of term assignments; the big ones! Fear not, many resources are available at the library and out in the world to help you through what might become a nightmare if you are not prepared… use these tools to battle the problems you come across…

Start with an assignment calculator… many versions exist, and will help you determine how to time the various things you need to do to finish on time– research, planning, writing and citing. Check one of the below to start a timeline:

UBC’s Assignment Calculator

SFU’s Assignment Calculator

Next step: use the library research guides to help you find resources. We have a guide on research, writing and citing if you need help formulating a topic, evaluating sources, understanding plagiarism, and writing (for example how to paraphrase effectively).

Check out the Business library guides (check to see if there’s a guide for your class!); Company Research; Industry Research; Consumer Research; and if you are looking for statistics, the Data & Statistics guide.

Finally, if you need help with citing, check out the library’s APA style guide.

BIG TIP: start tracking your citations early! There is little worse (in the academic world, anyway…) than thinking you have finished an assignment, only to realize you still have to add in all of your citations. Or worse, track them all down again. Keep some sort of record of all the sources you have read and used so that you do not need to go on a hunt for them later.

And remember you can always get help at the library!

Good luck!

New e-book collection

September is just around the corner, and to start the term we have a new e-book collection at the library. The Business Expert Press collection comprises 50 practical e-books on subjects such as Accounting, Entrepreneurship & Small Business Management, Human Resources Management & Organizational Behaviour, International Business, Marketing, Management, and Supply & Operations Management.

You can find the collection here: Business Expert Press E-book Collection

Download e-books such as: China: Doing Business in the Middle Kingdom, Essential Concepts : Building of Cross-Cultural Management, Communication Strategies for Today’s Managerial Leader, and Consumer Cosmopolitanism in the Age of Globalization.

IMPORTANT INFO ON DOWNLOADING: To download whole e-books– click on the title you wish to select > click on the InfoTools button above the title page > scroll to “Business Expert Press Options” and then “download this title”.

Front Cover

Resource Spotlight: Passport GMID

If you’re looking for industry information, such as forecast growth in a certain market (would you be surprised to learn that a country in the Middle East has one of the highest forecast growths in the beer market? Though you might want to dig a bit deeper to check out what kind of beer…), Passport GMID is a great tool available through the Library.

It can help you answer questions such as:

  • Which brands have the highest share of the coffee market in Canada?
  • What is the sales distribution format for contact lenses in Canada (percentage of online vs. store-based retailing)?
  • Which companies rank the highest in the global consumer health market?

If you haven’t yet checked out Passport, please do. If you have, you might be interested to know that we have more statistics and analysis than ever, due to a subscription change. Try out the dashboards, which provide quick visualizations of certain industries in a geographic context, including forecast growth, market size, and company information. If you’re looking for data on fast-moving consumer goods, specific industries, or company shares, this database has a wealth of information.

Bonuses include being able to download many charts/maps/graphs into PowerPoint slides for presentations.

Check out the Alcoholic Drinks or Consumer Health dashboards, reports such as Contact lenses in Canada and Coffee in Canada, and much more in Passport GMID!


Passport refresh

In case you hadn’t noticed, Passport GMID underwent a “refresh” in October… the database maintains all the same functionality, with a cleaner, less cluttered look, as well as more prominent breaking news and industry updates.

Use Passport’s more user-friendly search to find in-depth market research reports on fast-moving consumer goods, industries, countries, and companies– and be sure to check out the current trial for information on Canada’s Industrial sector and a preview of the new Passport Cities, which profiles 850 cities, available for a limited period – look under Coming Soon.

Passport GMID: http://cufts2.lib.sfu.ca/CRDB/BKOC/resource/11125

Start your research

As classes and assignments get underway, it’s time to start your research.

The Library is your source for authoritative, credible, and current information that you can use for your projects, assignments, and papers.

Don’t know where to start? Try out the Library’s Business subject and course guides and learn about some recommended resources for industry, company, consumer research and more.

Most important, if you have any questions about research, just ask!